BRU

BRU is a Yorkshire tea brand built on the concept of Salt of the Earth. Inspired by the two Yorkshire salt-selling brothers who went on to found one of Britain's most iconic tea empires, the brand celebrates Yorkshire’s love of a reet good brew. The playful custom logo is inspired by the Yorkshire folk, while the geometric salt icons in the logo and used across the brand are a nod to the brand’s humble origins. A homage to home (and tea).

Packaging / Re-brand / Visual Identity

/ The Result /

A packaging range spanning three tea varieties and a loose leaf edition brings the concept to life through a warm Yorkshire tone of voice, playful salt-inspired iconography and a bold visual identity that celebrates the comfort of a proper brew. The brand has been further rolled out through an OOH poster series and BRU merchandise.

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