REN.

REN. is a Swedish bio leather brand built on the concept of Swedish quality, rerooted. Named after the Swedish word for clean, the brand evolves the enduring principles of Scandinavian craftsmanship through the use of innovative plant based materials to create a sustainable future for leather. Addressing the industry's environmental impact and lack of transparency, REN. proves that exceptional quality, timeless design and sustainability can go hand in hand.

Branding / Visual Identity / Digital Application

/ The Result /

The visual identity extends across a bold out of home print campaign, digital platforms and branded collateral, creating a cohesive brand experience that reflects REN.'s transparent and progressive ethos. The campaign artwork tells the brand story, from the natural origins to the finished product, using a restrained visual language and a colour palette based on the brand values.

/ Digital Application /

The responsive website brings the REN. identity to life across desktop and mobile. Guided by Scandinavian design principles, clean layouts, refined typography and immersive imagery, it creates a seamless digital experience to reflect the brand values.

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